While soap has been popular in the last few years, you can do better than an item you’ll find in your shower caddy. Sure, it may be more accessible, but the pro labels have created formulas packed with nourishing ingredients for your groomed brows. While the look has been dubbed ‘soap brows’, makeup artists tend to opt for products with even stronger, flexible hold that are equally as simple to use and affordable, and they will sit better alongside the rest of your makeup bag without feeling stiff or sticky.
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